Artist Collective Cubic Fruit has been appointed through the Dewsbury Creative Town Arts programme to transform shipping containers in the town centre which traders will use whilst they relocate during the £15million revamp of Dewsbury Market.

Cubic Fruit is an art and design collective made up of four talented individuals:

  • Emmeline North – Lead artist, designer
  • Rebecca Appleby – Sculptor, ceramicist
  • Lauren Bower – Surface designer
  • Steve Ryder – Illustration

They have a combined industry experience of over 50 years and have worked with a wide range of high profile clients over the years.

Cubic Fruit are developing a unique and vibrant design for the temporary market which will be applied using multiple surface application techniques and have held multiple open days to engage traders and the wider public.

The design includes a bespoke 3D typography element to “put the market on the map”.

The letters D, U, R and Y are from a former Superdry sign at the White Rose Centre in Leeds which have been rescued from a local reclamation yard, re-surfaced and are now awaiting their final respray finish.

The other letters – E, W, S and B – have been designed by Emmeline North and fabricated by Mick Kirkby Geddes and Rebecca Appleby.


Emmeline said:

“The letters had been sitting in the scrap yard for about six years. We rescued, restored and had the other four letters made, to spell out the word Dewsbury. They are around 11 metres long for the full word and they stand around 1.3 metres high.”

Photos (c) Phil Drakett

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